Advanced Digital Marketing

Master High-Impact Growth: Advanced Performance Marketing & Paid Media Strategies

Advanced Digital Marketing

This Advanced Performance Marketing course is designed for learners who want to master paid advertising, analytics, and business growth. It covers Meta Ads, Google Ads, SEO, audience targeting, conversion optimization, and real-world projects to help you generate leads, scale campaigns, and deliver measurable results.

We have Trained professionals from

1. Meta Ads Mastery (Facebook & Instagram Ads):

Learn how to set up Meta Business Manager professionally.

Create and manage ad accounts the right way.

Add payment methods and billing settings properly.

Understand Meta Pixel installation for website tracking.

Learn Conversion API (CAPI) for advanced data tracking.

Verify domains and connect assets securely.

Set up events to track leads, purchases, and actions.

2. Meta Ads Campaign Creation:

Learn how to create campaigns based on business goals.

Run Awareness campaigns to increase brand visibility.

Create Traffic campaigns to drive visitors to websites.

Set up Lead Generation campaigns for inquiries.

Launch Sales campaigns to increase purchases.

Understand App Promotion campaigns for mobile apps.

Use Message campaigns to generate direct conversations.

3. Audience Targeting

Learn interest-based targeting for the right audience.

Use location targeting for local or regional campaigns.

Select age, gender, and demographic targeting correctly.

Create Custom Audiences from existing users.

Build Lookalike Audiences to find similar buyers.

Run retargeting campaigns for previous visitors.

Will I Get certification after completing this course?

Yes. Tech Cryptors Training Academy is an ISO 9001:2015 CERTIFIED COMPANY under IAF. CERTIFICATION will have the significance of the above.

This course is available in Offline Mode or Online Mode?

We conduct this course in BOTH online and offline modes. You can choose the mode suitable for you, even you can SWITCH modes for a couple of lectures in case of any personal issues and emergencies.

One Batch will be accommodated with how many students?

In one batch we allow MAXIMUM 4 students Because we believe that to have a better understanding and to excel in this course PERSONAL ATTENTION is needed.

From When a new batch is starting? and what will be the timmings for the same?

We have new batches starting every 15 days, But you should register asap for your desired date because our batches are filling fast. Batch timings are also kept AS PER YOUR TIME CONVENIENCE, we don’t have any rigid preassigned slots.

How to register for this course? and where to know about Fees and other Queries.

Well, you can SCROLL DOWN and click on WHATSAPP CHAT text OR CLICK HERE to talk with our customer care executive. We are happy to help you with all of your questions and details.

4. Creative Strategy for Ads:

Learn how to create high-converting ad creatives.

Design image ads that attract quick attention.

Create video ads that improve engagement.

Use carousel ads to showcase multiple offers.

Understand UGC-style ads for authentic promotion.

Write ad copy that increases clicks and leads.

Learn strong hooks that stop users from scrolling.

5. Scaling Ads Professionally:

Learn horizontal scaling to test new audiences.

Use vertical scaling to increase winning budgets.

Optimize campaign budgets for better returns.

Improve ROAS with data-based decisions.

Reduce CPL and CPA through optimization.

Duplicate and scale winning campaigns effectively.

6. Google Ads Mastery

Learn how to set up Google Ads accounts properly.

Understand different campaign types in Google Ads.

Run Search campaigns for high-intent users.

Create Display campaigns for wider brand reach.

Launch YouTube campaigns for video promotion.

Learn Performance Max campaigns for automation.

Understand Shopping Ads for product businesses.

7. Keyword Research & Search Ads:

Learn how to use Keyword Planner professionally.

Find high-intent keywords customers are searching for.

Understand Broad, Phrase, and Exact match types.

Use negative keywords to avoid wasted budget.

Improve Ad Rank and Quality Score.

Create responsive search ads with strong headlines.

8. YouTube Ads:

Learn skippable and non-skippable ad formats.

Create video funnels that build trust and conversions.

Use storytelling in ads for stronger impact.

Generate leads through YouTube campaigns.

9. Search Engine Optimization (SEO):

Understand how Google ranking works organically.

Learn keyword research for SEO growth.

Optimize titles, descriptions, and website pages.

Improve technical SEO for better website health.

Learn image SEO for additional traffic.

Build blog strategies for organic leads.

Use internal linking for better page authority.

Learn backlink strategies ethically.

Analyze competitors and find ranking opportunities.

Improve local SEO for nearby customers.

10. Google Business Advanced Growth

Optimize Google Business Profile professionally.

Create regular Google Posts for engagement.

Learn review generation strategies from customers.

Write keyword-rich captions for better visibility.

Build service and product catalogs properly.

Track calls and customer actions from profile.

Improve local ranking in nearby searches.

Grow visibility in “near me” searches.

11. Performance Marketing Concepts

Understand how performance marketing works.

Learn the complete marketing funnel journey.

Build lead generation systems for businesses.

Measure ROI using real campaign data.

Understand CPC, CPM, CPA, CPL, and ROAS.

Learn customer journey mapping for conversions.

Compare B2B and B2C ad strategies.

12. Conversion Rate Optimization (CRO)

Learn how to build high-converting landing pages.

Optimize lead forms for better response rates.

Use CTA placement strategies for more actions.

Run A/B testing to compare results.

Understand heatmaps and user behavior tools.

Improve website conversions with smart changes.

13. Analytics & Tracking

Learn Google Analytics 4 from basics to practical use.

Use Google Tag Manager without coding.

Create UTM links for campaign tracking.

Set up conversion tracking for ads.

Track important user events and actions.

Make data-based decisions for better growth.

Build reports and dashboards professionally.

14. Freelancing & Career Growth

Learn how to get digital marketing clients.

Create winning proposals for businesses.

Build a strong portfolio to attract work.

Understand monthly retainer business models.

Learn basics of running a marketing agency.

Prepare for job interviews confidently.

Build a professional resume for opportunities.

15. Live Practical Projects

Run real ad campaigns practically.

Build complete marketing strategies for brands.

Analyze results and optimize performance.

Generate leads using live methods.

Work on real case studies and projects.

Complete final assessments for confidence.

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Note For Certification

TECH CRYPTORS TRAINING ACADEMY is an ISO 9001:2015 CERTIFIED COMPANY. Certification will be with Significance of above for attended TRAINING COURSE. Also, every certificate will have a Unique Certificate Number, which will be helpful WORLDWIDE to verify the validity of every individual certificate using www.techcryptors.com.

Advanced Digital Marketing